![]() ![]() MullenLowe U.S., the brand's new creative agency of record, and executed the platform launch, while Publicis Sapient was appointed for global digital and social strategy. As part of the push, Grey Goose is relaunching its digital and social presence with a focus on immersive, interactive engagements. The effort also includes partnerships with Hulu, Spotify, The Skimm and HypeBeast. Out-of-home boards will appear in major markets including New York, Chicago and Los Angeles while print ads will be found in national magazines like Esquire, Rolling Stone and Food & Wine. Grey goose logo goose tv#The spots will air through June across cable entertainment networks, primetime TV and sports programming.The 15- and 30-second spots were directed by Fredrik Bond and carry taglines such as "Live like every day is your birthday." The effort kicked off with special events in London and New York City, where comedians like Colin Jost and Jamie Foxx posed as bartenders, serving drinks and performed stand-up comedy. TV spots depict people embracing a variety of life moments with vigor, including banging on drum sets. The program will include out of home, print, video and special events.The messaging endorses a consumer shift toward more genuine and relatable luxury as opposed to luxury to impress. Grey Goose Vodka introduced a sweeping campaign under the new global brand platform, Live Victoriously, according to a press release. ![]()
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